Identify predictors & indicators of your objectives. Discover which of your metrics best help you identify target customers.
Know your customers more intimately on multiple dimensions. Better understand difference between target customers & those you may want to avoid.
Identify the most relevant message elements for your advertising; how best to position your perceived strengths to resonate with the needs of your target customers.
Go beyond the “burning questions”. Further expand the application of survey results with the added power of professional survey design.